Sr. Media Analyst, Toyota Motor North America (TMNA)
Bio
Andrew George is a Senior Media Analyst at Toyota Motor North America (TMNA), where he manages national media placements for Toyota’s core models and series. He specializes in targeting multicultural and transcultural markets, ensuring vehicles reach audiences through their preferred media channels. Andrew has played a key role in launching major campaigns and products, including Toyota’s first-ever Corolla Cross, Grand Highlander, the all-electric BZ4X, the Corolla Family, and the all-new 2025 Camry. He has also supported significant brand initiatives across sports properties and major events. Additionally, Andrew developed and leads Toyota’s HBCU media strategy, reinforcing the brand’s authentic and consistent engagement within the HBCU community.
Originally from Beaumont, Texas, Andrew earned his B.S. in Family & Consumer Sciences from Southern University and A&M College in Baton Rouge, Louisiana. He further advanced his education with an MBA focused on Marketing from Ashford University in San Diego, California.