Zontziry (Z) Johnson

head of research, Knit

Zontziry (Z) Johnson is an accomplished research leader with a proven track record of leveraging data to shape business strategies. As the head of research at Knit, she applies her creative, out-of-the-box thinking to drive tool adoption, democratize research insights and foster customer growth and retention. Z has held key roles at industry-leading organizations, including vice president of brand health at Ipsos, vice president of consulting and customer transformation at Zappi, and market research manager at Microsoft. Her experience spans directing high-impact market research studies, building innovative programs from scratch and marketing SaaS offerings to deliver measurable value. Renowned for cultivating strategic partnerships and leading transformative projects, Z has supported multiple Fortune 500 companies, guiding their efforts from concept testing to audience understanding. Her expertise and passion for innovation make her a trusted voice in the market research industry.