B2B growth expert, Kelly Lawrence is the Founder & CEO of Lawrence Innovation and a coach for The AIM Institute. For more than two decades, she has delivered results for B2B innovators around the world including Berkshire Hathaway’s Lubrizol & Fortune Brands’ Moen. Driven by the voice of the customer, Kelly has a career history of converting insights into practical, action plans that yield higher revenues, higher margins and increased ROI for her clients and their downstream customers.