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Name
Sarah Chaten
Title
vice president of insights and analytics, Group Black
Bio
Sarah Chaten is a curious, data-driven insights leader with over 15 years of experience consulting with Fortune 100 consumer, pharmaceutical and technology brands. Currently serving as vice president of insights and analytics at Group Black, she leads the strategy and execution of measurement, analytics and research at the company. Sarah comes to Group Black from Holler, a conversational media company focused on animated marketing strategies where she led measurement strategy. Starting her career at Nielsen, IRI (Circana), and MaxPoint (Vericast), she acquired a depth of knowledge in quantitative measurement, qualitative research and consumer insights. Her passion for data as a means to understand human motivations drives her work. Sarah resides in Durham, N.C., with her husband, twin daughters and dog Clark.
