Anna Valle

Co-Founder, Seeds of Colour

Anna Valle has driven high-growth brand strategies, comms and digital marketing for a
broad spectrum of lifestyle brands across wellness, luxury and beauty. Brands like Johnnie
Walker, Durex, ghd, Veet, Liz Earle and Lumity. Anna’s professional purpose is to create
sustainable growth strategies. Anna believes brands must have a purpose beyond the
products, and in companies that do well by doing good. This was her motivation to found
Seeds of Colours, a new sustainable makeup brand leading positive change.
Seeds of Colour aims to be a force for good, promoting sustainable living, championing self-
esteem, and working to progress society. SoC is collaborating with like-minded brands,
NGOs, and individuals with shared values, aiming to plant it forward. Many months in the
making, Seeds of Colour is passionate about cosmetics efficacy and safety, animal welfare,
environmental pollution, and the circular economy. SoC has extracted pigments from fruits
and vegetables in an eco-friendly way, with a cutting- edge biotechnology process, to
develop a natural, 100% plant-based, cruelty-free makeup, with circular processes and low
waste.
Anna completed an Executive Programme in Corporate Strategy from the MIT Sloan School
of Management, the Leadership Programme at IMD, the Financial Times Non-Executive
Director Programme, and most recently the “Winning Sustainability Strategies” IMD
Programme. Channelling her passion for botanicals, Anna has recently been appointed to
the Board of the Chelsea Physics Gardens in London. Seeds of Colour has just been selected
to join the Cambridge University Institute for Sustainability – Women in Sustainability
Innovation Accelerator 2022 cohort.