Jenny Matthews and partner Natasha Ambrose are the team behind industry social impact initiatives She of the Sea and LEGASEA. Established in 2018, their roles as Chief Officers brings an intimate understanding of the superyacht landscape to the overarching vision of seeing the industry at its best.
Their work centers around people and collaborative efforts with key industry stakeholders to understand, address and improve yachting's social impact. The launch of the diversity and inclusion pledge in 2020 saw over 27 Signatories commit to embedding DEI into their policies and practices, as well as contributing to the many industry programs such as data collection, mentoring, and community outreach. 2020 also saw Jenny study Sustainability Leadership and Corporate responsibility through The London Business School and being appointed as the Chair of the Maritime UK Pledge and Charter Group.
In 2021 the Annual Report was launched, representing the first-ever statistical insights into the current D&I state of the industry ashore and at sea. She of the Sea believes that we are 'better together' and works synergistically with many global organisations that hold the same vision of united, industry-wide action.