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Name
Olivia Houghton
Title
Insights and Engagement Director, The Future Laboratory
Bio
Olivia Houghton is Insights & Engagement Director at The Future Laboratory, leading research across consumer lifestyle and product categories, including beauty, health, wellness, and adjacent sectors. With over eight years experience, Olivia has a deep understanding of evolving market dynamics and shifting consumer behaviours, making her a trusted industry voice. She regularly contributes to leading publications, including Vogue and the Financial Times, and speaks at major industry events such as the Global Wellness Summit – where she is a key contributor to the annual Trend Report – MakeUp In, and Cosmetics Business Live.
