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Name
Sarah Kling
Title
Sr. UX Researcher and Global Insights Lead, Amazon
Bio
Sarah is a senior UX researcher at Amazon, leading apps and games research across Fire TV’s nearly 300 million global users, tablets and related devices. She founded the global insights program, transforming how research is delivered at scale across international markets, and she is pioneering strategic AI integration in research workflows – enhancing, not replacing, human insight. Previously, she led consumer privacy research at Meta, helping shape Facebook’s privacy redesign for 3 billion users. With 20+ years of experience as a startup founder, agency owner and UX leader, she focuses on delivering products people need while keeping them safe online.
