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Name
Mel Bower
Title
Chief Marketing and Communications Officer
Bio
In January of 2018, Mel Bower joined the corporate headquarters staff of Shriners Hospitals for Children as chief marketing & communications officer. In that role, he leads the corporate marketing and communications department, overseeing 22 hospital locations throughout North America. He brings a wealth of experience in these and allied areas, particularly in relation to health care.
Prior to joining Shriners Hospitals for Children, Bower was corporate director of marketing and communications for Southern Illinois Healthcare in Carbondale, Illinois. While there, he streamlined the focus of marketing priorities and developed creative strategies to more clearly differentiate the health care system from its competitors.
At both health systems he has served, Bower has specialized in updating outdated strategies and tactical approaches with a renewed strategic focus on digital integrations utilizing segmentation and targeting.
Prior to joining Shriners Hospitals for Children, Bower was corporate director of marketing and communications for Southern Illinois Healthcare in Carbondale, Illinois. While there, he streamlined the focus of marketing priorities and developed creative strategies to more clearly differentiate the health care system from its competitors.
At both health systems he has served, Bower has specialized in updating outdated strategies and tactical approaches with a renewed strategic focus on digital integrations utilizing segmentation and targeting.
