Amy Daugherty is the Global Head of Marketing at Amala Beauty, a German luxury natural skincare brand. She recently led the brand's evolution, conducting a full creative and communication refresh to prepare it for global, consumer-facing expansion. Previously, Amy spent a decade at Atlanta-based international Beauty and Home brands including leading Marketing for clean beauty brand COSMEDIX and working at giants such as Newell Brands and Georgia Pacific. Before moving to Atlanta, Amy held Sales and Marketing roles with luxury jewelry design houses in New York City including the award-winning Italian brand, Stefan Hafner, and the Madison Avenue legend, Oscar Heyman. Amy is a graduate of Savannah College of Art & Design and Georgia Institute of Technology where she holds a BFA and MBA, respectively.