Fran Guzman is a food & beverage marketer with 10+ years of experience driving innovation, brand & category management, and corporate strategy initiatives. He leads the insights & strategy team for a $3B+ healthy snacks and beverages portfolio at KraftHeinz. Prior to that, he held similar roles at Keurig Dr Pepper and Sonic Drive-in and spent three years in consulting.
Fran has an MBA from the McCombs School of Business at UT Austin and his BA from UC Berkeley.