Canfield is an experienced Marketing professional with over 15 years’ experience across marketing, public relations, and communications professions. She is a proven leader with a true passion and understanding of the brand and the customer, and has been responsible for driving the messaging and strategy across the entire David’s Bridal marketing ecosystem. With experience in Media Relations, Social Media Strategy, Brand and Influencer Marketing, Crisis Communications, Content Development, Marketing Partnerships and Events, Canfield has a demonstrated history of success in the retail industry. Prior to joining David’s in 2015, she held several senior-level communications and marketing positions at retailers including BHLDN, Athleta, and the Gap.