With 15 years of digital marketing experience, B2Linked Founder and CEO AJ Wilcox knows how risky LinkedIn Ads can be. He saw how marketers test them out only to fail because of the over-the-top learning curve and taxing costs.
Since 2014, AJ has managed and consulted for over 400 Linkedin Ads accounts, including LinkedIn's top 10 accounts down to many smaller accounts and everything in between.
He's the man behind more than $130M in ad spend on Linkedin, and he is very sharing about the strategies he has learned over all these experiences.
AJ authored one of the platform's Learning Course, Advertising on LinkedIn, and the book LinkedIn Ads Demystified: The Ultimate Guide to LinkedIn Advertising. He also hosts a podcast dedicated to LinkedIn Ads called The LinkedIn Ads Show.