Author, brand consultant, at IED Florence he works in the editorial marketing, as an ambassador, beyond being course coordinator and professor. He researches and studies the intersection between society, artistic and imaginary expressions to be translated into images, words and strategies. Based on a phenomenological approach, his work analyzes unknown human patterns to provide future directions. In the role of brand consultant he deals with research and development, creative content creation and development and art direction. Among his publications: Others (2021); Branding the Subconscious (2023).