Steve Wolf is Director of Consumer Insights at Little Spoon. Across his career he’s repeatedly built insights functions from the ground up, across categories from grooming to cookware to esports to kids’ food. His work spans the full qual-and-quant range: segmentation, concept testing, NPS, pricing and Voice of Customer. This past year he’s rebuilt Little Spoon’s insights function around AI – the subject of his Quirk’s talk.