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Name
Timo Mashiyi-Veikkola
Title
Futurist, Innovation Lead and Strategist
Bio
Over the past 20 years, Timo has developed and practiced many methodologies in design research, agile coaching and futures strategies to guide companies’ evolution in a continuously changing and challenging context. His work has been focused on product and service design as well as brand and work culture design, bringing powerful human insights in technology and product creation.
His work begins from understanding the socio-cultural shifts impacting human behavior and is brought to life through innovations and concepts viable in the future. Trend management, design research, ethnographic fieldwork, scenario planning as well as brand and work culture strategy are just a few of the fields that have successfully employed his skills.
Timo is presently working with the design agency Nordkapp, based in Amsterdam after starting his career as a Senior Futures Specialist at Nokia in 1999 and afterwards as futurist and senior strategic positions at Dell.
Some of his work has impacted companies like ING, M&S, Mars, Bang & Olufsen, Panasonic, Absolut, LG, Herman Miller, Microsoft, Samsung and Royal Caribbean International. He has been a guest lecturer, facilitator and keynote speaker.
His work begins from understanding the socio-cultural shifts impacting human behavior and is brought to life through innovations and concepts viable in the future. Trend management, design research, ethnographic fieldwork, scenario planning as well as brand and work culture strategy are just a few of the fields that have successfully employed his skills.
Timo is presently working with the design agency Nordkapp, based in Amsterdam after starting his career as a Senior Futures Specialist at Nokia in 1999 and afterwards as futurist and senior strategic positions at Dell.
Some of his work has impacted companies like ING, M&S, Mars, Bang & Olufsen, Panasonic, Absolut, LG, Herman Miller, Microsoft, Samsung and Royal Caribbean International. He has been a guest lecturer, facilitator and keynote speaker.
