Catherina started her career in the telecommunications sector, marketing systems & solutions to enterprises. She then joined the events industry and is an experienced producer of shows, working with C suites and business owners. She is also an entrepreneur & founded her conference business producing tech driven shows like Digital Journalism World, Digital Media, Video Marketing Strategies, Social Media Intelligence and many more. Her current role as Industry Development Manager at Straits sees her evangelizing the importance of data protection for businesses. She plays an active role in reaching out to communities and networks with the key purpose of sharing valuable insights on how companies can better equip themselves in managing data driven risks and to make data protection a business imperative.