Katie Francis is the Senior Director of Marketing & Analytics at The Northridge Group. Katie is a digital marketing expert, who has successfully designed and developed digital marketing solutions for The Northridge Group and its clients. Katie leverages her experience and skillset by assisting clients optimize their digital presence to improve brand awareness and increase new client acquisition. Her experience in both data analytics and journalism uniquely positions her to combine metrics with compelling content for an effective digital marketing approach that drives measurable results.