Emily Safian-Demers is the editor at Wunderman Thompson Intelligence, where she oversees the content published on Intelligence.WundermanThompson.com. She identifies cultural trends and shifts in consumer behavior, translating them into actionable insight for brands and marketers. Prior to joining Wunderman Thompson, Emily was the Senior Project Manager for the Ipsos Neuro & Behavioral Science Center, where she conducted innovative neuroscience research to help brands understand consumer emotion and motivation.