Kim Peffley is a retail consultant for the North American Hardware & Paint Association. Peffley has been working in the home improvement industry for more than 25 years, starting at her family’s True Value store in Indiana and eventually working every position in the business. When the family sold the business to a chain of Ace Hardware stores, she was promoted to district manager, retail operations manager and ultimately general manager. During her career in the home improvement industry, Peffley established development and mentoring programs for both the frontline and management teams. She created merchandising standards and procedures to assist in store modernization, new store projects and ongoing store improvement. She was instrumental in driving sales, decreasing expenses and growing the business. In her role at NHPA, Peffley guides retailers in culture assessment and development programs.