Paul Metz

CEO, C+R Research

Paul Metz, CEO, has over 30 years of custom research and business management experience in client and supplier organizations. At C+R, Paul drives innovation for the company's solutions and maintains active engagement with clients to address their business challenges and translate insights into effective marketing strategies. With a strong background in quantitative survey-based and syndicated research methods, Paul has worked with diverse industries, including CPG, retail and public service/social impact projects. His expertise includes market segmentation, brand equity, new product innovation and advertising effectiveness. Before joining C+R, Paul held positions at The Quaker Oats Company and M/A/R/C. He holds a B.A. in psychology from Northwestern University and an M.S. in marketing from the University of Wisconsin-Madison, where he also lectures and serves on an external advisory board.