Fred Pike is Northwoods' resident analytics guru and a world-renowned expert in Google Analytics and Google Tag Manager.
A sought-after speaker and educator, he has led courses at industry-leading conferences, events, and organizations including Conversion XL, MeasureSummit, and SuperWeek. Fred is passionate about finding the best ways to measure and understand user interactions.
He is an accomplished pit musician, president of the Milwaukee Mandolin Orchestra, and the proud owner of his beloved Pekingese, Xuxa, one of Northwoods’ most frequent furry visitors.