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Name
Alexandra Ratcliff
Title
CRM Executive, Adanola
Bio
Alex works for UK athleisure brand Adanola, where community, product and sustainability are their key pillars.
With community in mind, her key focuses are customer loyalty, VIP’s, IRL events and monthly activations aimed at rewarding loyal customers.
Alex uses Klaviyo for emails, SMS, reviews and Advanced Analytics to further enhance customer experience and insights.