Harvard Business School graduate, Selena Cuffe, created Heritage Link Brands, the largest marketer of Africa's Black-produced wines, in 2005 out of her love of wine, her passion for business, and her commitment to her community. S Africa's wine industry is 2% Black-owned, while the population is close to 90% Black. Selena and HLB bring economic empowerment to African businesses and families by marketing/ importing their wonderful wines to the American consumer.