Dan Tratensek

COO & Publisher

In his position as publisher of Hardware Retailing, Tratensek has the opportunity to visit with independent retailers of all types and sizes and shape the editorial direction of the magazine to meet the needs of the independent retailing market. In addition to his role on Hardware Retailing, he also oversees NHPA’s other publishing projects, which include a range of special interest publications, contract publishing titles, online content and more. Prior to his current position, Tratensek worked as an editor and reporter for Hardware Retailing and has been involved in business journalism and news reporting for the past two decades.