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Name
Steve McKee
Title
Co-founder, McKee Wallwork + Company
Bio
Steve McKee is the co-founder of McKee Wallwork + Company (MWC), a nationally recognized marketing advisory firm that specializes in generating new momentum for stalled, stuck and stale organizations. A marketing strategist for more than 30 years, McKee is the pioneer of the IDEALS® consumer segmentation methodology, the founder of ADBOWL® (the first real-time, online commercial rating website) and the co-founder of Passare, a tech startup in the funeral world for which he raised $3 million in seed capital and which is redefining its entire industry. He has also authored two books, “When Growth Stalls: How it Happens, Why You're Stuck and What to Do About It” and “Power Branding: Leveraging the Success of the World's Best Brands.”