Will helps organisations harness the value of data.
Will leads the Data Science team within Kantar New Zealand, is a Co-Founder of Keen AI and is the technical lead on the board of The Big Wild.
His engagements have ranged from advising how to establish an audience measurement service in Afghanistan (an important driver of non-opium-based investment into the country and consequently stability) through advising one of the World’s largest drug companies on how to launch a blockbuster drug in the United States.
He is the only New Zealand based member of the I-COM Board (the Global Forum for Marketing Data and Measurement) and he serves on the NZ Government Data Ethics Advisory Group.
He has a PhD from UCL in mathematical modelling and his scientific research has made the cover of Nature, the World’s leading scientific journal.