Caitlin Mitchell

Principal Social Strategy at LERMA/

Caitlin loves making connections. Person A to Person B, Company Y to Audience Z. If two parties need to meet, Caitlin’s ready with introductions. It’s no wonder, then, that she’s excited by social media. Millions of strangers meeting, tweeting, tiktoking, and following? It’s pretty much catnip to Caitlin. Caitlin graduated from Southern Methodist University with a fire in her belly and a bachelor’s degree in communications. After graduating in 2010, her tenacious spirit led her to create a career out of social media before a college course even existed on the topic at a boutique advertising agency, SparkFarm. In 2012, Caitlin helped launch the emerging discipline of social strategy at The Richards Group where she was responsible for leading a team of digital & social strategists in planning, developing, and executing best-in-class digital and social content for various Fortune 500 companies. She’s put her mark on hashtags for an ever-growing number of brands including Chick-fil-A, The Home Depot, Keurig Dr Pepper, QuikTrip, AT&T, and Central Market. In 2020, she was the recipient of the American Advertising Federation’s Shining Star Award for the Top 20 Women in Dallas Advertising. Now she is eagerly looking ahead to the future as she has recently joined, LERMA/, a 2022 agency recipient of the AdAge Small Agency of the Year award, as their Principal of Social Media.