Aziza is the founder of The Potion Studio, a luxury haircare brand dedicated to simplifying and enhancing the natural haircare experience for all hair types, with a special focus on curly and textured hair. Growing up in a culturally diverse environment inspired her to create inclusive, high-performance products rooted in self-care and wellness. Aziza is passionate about empowering others to embrace their natural beauty through clean, effective, and cruelty-free solutions.