Aarushi Kumar is associate director, EMEA and APAC, research and insights at Tripadvisor, with 10+ years of experience driving consumer insights, brand strategy and growth across travel, digital and fintech. She blends analytics with compelling storytelling to inspire strategic thinking, illuminate evolving consumer behaviors and turn insights into actionable impact. Aarushi has led global research teams, delivered award-winning thought leadership and helped organizations translate complex data into narratives that guide decisions and shape the future of travel experiences.