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Name
Elizabeth Schussler
Title
Senior Director Social Change, Behavior and Impact, The Recycling Partnership
Bio
A magical mix of visual designer and creative thinker with keen insights on behavior change, Elizabeth brings over a decade of recycling-specific communications experience to The Partnership. As Senior Director Social Change, Behavior and Impact, ElizabethÊbuilds operationally-sound outreach programs and resources to mobilize measurable action.ÊShe has honed her ability to address technical recycling challenges through visual and human-centered design via her work with university recycling programs, the Association of Postconsumer Plastic Recyclers, the Southeast Recycling Development Council, RRS, and a variety of brands and retailers. Original, funny and smart, Elizabeth and her family call Asheville, NC home.
An Introduction to Behavior Change
Elizabeth's presentation will do the following:
- Prime the audience to think about their residents differently and how to talk to them in a way that makes sense to them
- Discuss the importance of segmenting audiences
-Bring an academic perspective to this municipal issue, and cite case studies from her own research in the field as well as other experts
- Introduce the topic of trust into the conversation: why is it important, how do you build it, and how it shapes your brand
An Introduction to Behavior Change
Elizabeth's presentation will do the following:
- Prime the audience to think about their residents differently and how to talk to them in a way that makes sense to them
- Discuss the importance of segmenting audiences
-Bring an academic perspective to this municipal issue, and cite case studies from her own research in the field as well as other experts
- Introduce the topic of trust into the conversation: why is it important, how do you build it, and how it shapes your brand
