Meka Olowola is the Managing Partner of Zenera Consulting. With over 20 years’ cross-functional experience in communications straddling Public Relations, Banking as well as Oil and Gas, he is a much sought-after communications expert. The Ahmadu Bello University Graduate of Physiology has to his credit a Change Management Certificate from the Colorado State University, USA. Olowola is a major exponent of sustainability in Africa. He advocates that an expanded culture of social responsibility and ethical action by government, individuals and corporate bodies is at the heart of the panacea to current economic challenges and negative realities in Africa.