Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
Name
Iva Kralj-Taylor
Title
Global Strategy Insights Director, Warner Bros. Discovery
Bio
Iva Kralj-Taylor is director of global corporate strategy insights at Warner Bros. Discovery, where she leads initiatives that shape strategic decision-making across markets and platforms. Her 20+ years of experience in the media industry give her a deep understanding of audience behavior, creative ecosystems and organizational dynamics.
She has been pivotal in the launch and evolution of major digital products – including BBC iPlayer, DisneyLife, Disney+ and HBO Max – driving strategies across acquisition, retention, pricing, user experience and marketing. Iva holds a B.S. from the University of Rijeka, Croatia and an MBA from CASS Business School in London.
She has been pivotal in the launch and evolution of major digital products – including BBC iPlayer, DisneyLife, Disney+ and HBO Max – driving strategies across acquisition, retention, pricing, user experience and marketing. Iva holds a B.S. from the University of Rijeka, Croatia and an MBA from CASS Business School in London.
