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Name
Ruby Wootton
Title
Associate Director at Revealing Reality
Bio
Ruby is an associate director at independent research agency Revealing Reality with particular experience in researching media habits and trends in young people. She has a background in psychology and is passionate about using innovative behavioural research techniques to understand young peoples’ online behaviours and the drivers behind them. She has conducted extensive research with children of all ages and is an expert in gaining insights into their beliefs, concerns, and experiences. Ruby has managed several major innovation and insight studies on digital experiences for, among others, the Children’s Commissioner, 5Rights, the BBC, Channel 4, the Information Commissioner’s Office and Ofcom.
