Oshiya Savur is Chief Brand/Marketing Officer at Maesa and has been instrumental in the company’s incubation and innovation efforts, driving the expansion of existing brands into new categories and launching trailblazing new ones. Under Oshiya’s leadership, Being Frenshe has become one of the most successful wellness brands at Target, and Fine’ry has experienced unprecedented growth through the implementation of Generative AI technology. Oshiya is passionate about empowering the next generation of beauty entrepreneurs and is one of the creators of the Maesa Magic Incubator Program. Prior to joining Maesa, Oshiya served as Head of Marketing, PR, and Education Strategy at Charlotte Tilbury North America and held transformative roles at Revlon and Unilever. A passionate team builder and tech advocate, she hosts the podcast "wh-the-tech?!??", spotlighting innovation at the intersection of business and technology.