Tom Higgins is a product marketing leader at Voxpopme, where he's spent over a decade at the intersection of technology and human understanding. As senior product marketing manager, he helps shape how one of the insights industry's most innovative platforms communicates its value – translating complex AI and video research capabilities into ideas that resonate with researchers, strategists and insight teams worldwide. Tom's work sits where tech meets research and he's passionate about making that intersection feel less like disruption and more like empowerment for the people doing the work. His perspective is shaped by years of watching insight teams wrestle with the gap between data volume and genuine understanding – and helping build the tools to close it.