Since joining McKeany-Flavell in 1995, Craig has developed expertise in several categories—including sugar, corn sweeteners, alternative sweeteners, coffee, honey, and edible oils—and he assists domestic and multinational clients through market analysis, ingredient resource management, and buyer education. An acknowledged industry expert, Craig makes frequent national and international speaking engagements to discuss the sweeteners industry, including at ASA, Sosland, and F.O. Licht market conferences. Craig’s study on the potential ramifications to the U.S. sugar market if government supports to growers were changed or eliminated was presented to Congress.