Nikki Williams is a repeat entrepreneur, marketer and mental wellness advocate who has recently launched Mentwell; a digital gift card for health and wellness services where the receiver gets to choose how they redeem, at any service provider, Australia-wide.
It's evident that Nikki has a unique ability to use her life experiences as a way of fuelling her passion when it comes to her worklife. First, music was a coping mechanism to deal with a challenging family situation; so she became a music manager and music PR professional. Then she dove head first into hospitality as a job, but realised she wanted to help hospitality owners and operators, so she started a very successful digital marketing agency for this sector. Then wellness became important during a particularly difficult time during Covid, so she created a kids yoga mat company and started building Mentwell.
Now Nikki is on a mission to make wellness the 3.0 of gifting. We've had material gifts like flowers, chocolates and kitchen appliances, then we moved to experience based gifting like hot air balloon rides, and now gifting wellness allows one another to potentially change the lives of those around us.
Just 22 weeks after launching Mentwell, her team and her have $5.8m in sales revenue secured for 2024 and are raising $1.5m through a Birchal crowdfunding campaign in May, 2024. Nikki dreams of being able to be a philanthropist as a full time job, helping to increase the global health and wellness of our communities, in particular those who are less fortunate or disadvantaged.
Nikki has continuously used her intuition and curiosity to create businesses and she's excited to speak with the Rare Birds community about her journey with Mentwell so far.