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Name
Martin Koers
Title
Managing Director, VDA
Bio
Martin Koers is the Managing Director of the German Association of the Automotive Industry (VDA) since February 2019.
After studying business administration in Münster and Edinburgh, Martin Koers initially worked at the Institute of Marketing. Following completion of his doctorate on “Managing brand portfolios” he taught branding, communication and promotion management as Visiting Assistant Professor at the University of Illinois in the US.
In 2002 he entered the industry by joining the Ford Motor Company, where he held posts including assistant to the Board, and Manager Product Marketing at Ford of Europe. In November 2007, Dr. Koers became Head of the VDA’s Economic and Climate Protection Department.
After studying business administration in Münster and Edinburgh, Martin Koers initially worked at the Institute of Marketing. Following completion of his doctorate on “Managing brand portfolios” he taught branding, communication and promotion management as Visiting Assistant Professor at the University of Illinois in the US.
In 2002 he entered the industry by joining the Ford Motor Company, where he held posts including assistant to the Board, and Manager Product Marketing at Ford of Europe. In November 2007, Dr. Koers became Head of the VDA’s Economic and Climate Protection Department.
