Yolanda Ching is a brand marketing consultant, and partnership expert specializes in innovative digital solutions. With over a decade of experience, she partnered with renowned global brands such as DFS, Watsons, Dolce & Gabbana, Clarins and most recently Shiseido. She was both the planner and executor of the partnerships, helping to drive O2O engagement and sales across different channels as they transitioned into the New Retail model.