Kees van der Kruk was born in the middle of Dutch horticultural centre the Westland. After his graduation in Marketing Management, he started as an account manager at Priva Horticulture and developed himself as an expert for the semi-arid regions. Apart from Priva’s core automation technologies, Kees’ main focus and passion is on technologies for sustainable water usage. In 2018 Kees was appointed Product Manager Water Systems.