Arielle handles Marketing and Business Development at Pure Chat, a live chat software for small businesses. Previously with Axosoft and SheKnows.com, Arielle’s speciality is helping companies convert their audiences through content. As a graduate of the Walter Cronkite School of Journalism and Mass Communications, she looks at content through the eyes of the consumer, and has experiences producing all types of content, from videos and podcasts to blog posts and infographics.