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Name
Alex Abernathy
Title
EVP, Marketing at Asset Living
Bio
Alex Abernathy is Executive Vice President of Marketing at Asset Living, one of the largest property management firms in the U.S., operating 230,000+ units across 1,600 communities globally. With over 15 years in the industry, Alex leads the company’s global marketing strategy—spanning centralized national operations and specialized regional teams.
His experience runs deep across multifamily, student, build-to-rent, affordable, co-living, and active adult housing, with a global perspective shaped by work in 200+ U.S. markets and international regions including Canada, the UK, Mexico, and beyond.
A passionate advocate for thoughtful innovation in real estate, Alex has emerged as a leading voice in the intersection of marketing and AI. He’s led executive AI workshops at the Multifamily Social Media Summit for the past two years and is known for pushing the industry toward smarter, more human-centered adoption of technology.
His experience runs deep across multifamily, student, build-to-rent, affordable, co-living, and active adult housing, with a global perspective shaped by work in 200+ U.S. markets and international regions including Canada, the UK, Mexico, and beyond.
A passionate advocate for thoughtful innovation in real estate, Alex has emerged as a leading voice in the intersection of marketing and AI. He’s led executive AI workshops at the Multifamily Social Media Summit for the past two years and is known for pushing the industry toward smarter, more human-centered adoption of technology.
