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Name
Romani Patel
Title
Senior Manager, Microsoft
Bio
Romani Patel is a Senior Manager at Microsoft and leads Microsoft’s Hyper
Targeted (HYT) Research Platform, which connects with over 1 billion+
customers to gather real-time feedback and engagement. This centralized
platform conducts various research activities, including product research,
concept testing, brand tracking and more. By utilizing a combination of
quantitative and qualitative methods along with advanced data science and
machine learning models, the platform supports product strategies, informs
advertising investments and drives customer growth initiatives. Romani holds
a Bachelor’s and Master’s degree in Engineering, as well as an MBA in
Marketing.
Targeted (HYT) Research Platform, which connects with over 1 billion+
customers to gather real-time feedback and engagement. This centralized
platform conducts various research activities, including product research,
concept testing, brand tracking and more. By utilizing a combination of
quantitative and qualitative methods along with advanced data science and
machine learning models, the platform supports product strategies, informs
advertising investments and drives customer growth initiatives. Romani holds
a Bachelor’s and Master’s degree in Engineering, as well as an MBA in
Marketing.
