Simon is a Partner at McKinsey & Company, based in Singapore. He is a leader of the firm's Retail and Consumer Packaged Goods Practices in Southeast Asia, where he leads its work on digital and advanced transformation in consumer-goods companies in Asia.
Simon works primarily with retail and consumer goods clients in China, Japan, and Southeast Asia. He supports clients on a range of issues related to strategy, revenue growth management, digital and advanced analytics, sales-force transformations, and supply chain.