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Name
Xiaofeng Wang
Title
Senior Analyst, Forrester
Bio
Xiaofeng helps B2C marketing and digital business professionals develop eºective digitalmarketing and omnichannel engagement strategies for the Asia Pacific market. Xiaofeng'sresearch focuses on how to better understand the unique social, mobile, and digital behaviors ofconsumers in Asia Pacific and how to harness digital platforms like Alibaba and WeChat to driveawareness, engagement, and brand loyalty. She is fluent in English and Mandarin.
Previous Work Experience
Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketingteam at Sina Weibo, the largest microblogging platform in China, where she developed keyconsumer insights to drive social media effectiveness for automotive, retail, telecommunications,financial services, and consumer packaged goods companies. Xiaofeng was also a strategicplanner at L3 Advertising, a multicultural advertising agency based in New York, where shedeveloped brand and integrated marketing strategies for her clients.
Education
Xiaofeng holds an MA in integrated marketing communication from Emerson College, an MA incommunication from Tsinghua University, and a BA with a double major in advertising andeconomics from Peking University. She was also the recipient of the 2004 OutstandingInnovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003Most Creative Award from the Asian Inter-University Multimedia Design Competition.
Previous Work Experience
Before joining Forrester, Xiaofeng worked as a strategic planning manager on the marketingteam at Sina Weibo, the largest microblogging platform in China, where she developed keyconsumer insights to drive social media effectiveness for automotive, retail, telecommunications,financial services, and consumer packaged goods companies. Xiaofeng was also a strategicplanner at L3 Advertising, a multicultural advertising agency based in New York, where shedeveloped brand and integrated marketing strategies for her clients.
Education
Xiaofeng holds an MA in integrated marketing communication from Emerson College, an MA incommunication from Tsinghua University, and a BA with a double major in advertising andeconomics from Peking University. She was also the recipient of the 2004 OutstandingInnovation Award from the Serge Dumont-Tsinghua Communications Scholarship and the 2003Most Creative Award from the Asian Inter-University Multimedia Design Competition.
