Gemma joined Forest Holidays in 2016 and leads the company’s Corporate Social Responsibility agenda, bringing with her over 15 years of experience from both the commercial and third sector.
Gemma has been instrumental in establishing and coordinating a framework to support the company’s social, economic and environmental ambitions. Embedding the company purpose in the Forest Holidays brand architecture and helping to drive the strategic direction of the business.
A key part of this has been to build strategic partnerships and a portfolio of vital collaborative projects for the business, which have both increased corporate income and brand reach.
Gemma also provides direction for the strategy and governance for the charity Derbyshire Mind in her role as a trustee