Steve Paro is the Chief Operating Officer and SVP of Product at ADC where he plays a crucial role in developing the company’s strategic roadmap which includes the development of our fulfillment orchestration platform, ShopperKit, and our Fresh Item Management platform, FreshIQ®. Prior to ADC, Paro had more than two decades of enterprise technology delivery experience. He has held numerous executive and operational leadership roles, most recently as ShopperKit CTO and Managing Partner of VelocityChain. Paro is a product veteran with a wide breadth of industry knowledge and commitment to customers. He prides himself in delivering unmatched experiences to customers and driving growth at scale as the industry continues to evolve.