Director of Platform and Service Design - Farfetch
Bio
Yolanda is a recognised expert in product and UX, with experience in user interface design, visual art direction, storytelling and UI implementation strategies for system designs for any platform. She is passionate about making technology more human; crafting elegant and simple applications that make a difference in people’s lives.
Yolanda's experience with organisational development, design culture, process, strategy and execution are the direct result of shipping numerous awesome product releases and by working closely with users, executives, engineers, stakeholders, and investors, she makes sure products and services exhibit simplicity, consistency, stylistic breadth, attention to detail, balanced beauty, innovation, usability, and deep coolness.