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Name
Kristina Halvorson
Title
Founder & CEO of Brain Traffic
Bio
Kristina Halvorson is widely recognized as one of the most important voices in content strategy. She is the CEO and founder of Brain Traffic, a website content strategy agency serving global and Fortune 500 enterprises. Kristina is also the founder and executive producer of Confab: The Content Strategy Conference and Button: The Content Design Conference. Her 2009 book Content Strategy for the Web is often credited with touching off the explosive growth of content strategy and its recognition as a critical field of practice. She lives in St. Paul, Minnesota with her two teenagers and very good doggo.
